Facebook is down….call the emergency services…!
People love something so much it is an emergency if it goes wrong. Do people love your business enough to call the police when it is not available?
Psychology
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
Make your site palatable with something people will relish
Words that focus the brain on taste appear to engage people more making them more connected to your web content.
Internet users are like Luis Suárez
Luis Suárez may be a regular biter, but it is the same psychology as many people who use the Internet – an issue with impulse control
Online you must write proper, like, you-know-what-I-mean, init?
The way you write online influences what people think about you.
Written blogs more trustworthy than video
People trust the written word more than spoken words. If you want to be trusted online you must write.
Selfies create the wrong impression about you
Online photos can give people the wrong impression about you. They need to meet you face to face.
Tidy offices mean better web use
Visual distractions in the workplace could make your use of the web less focused and more difficult.
Website distractions dramatically reduce your productivity
The Internet is distracting you from work more than you think. Even a few seconds of distraction destroys productivity.
Search engines manipulate your thinking
Search engine results pages alter your thinking. Biased results can change your views.
Eye tracking studies could be of limited help
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.
Polite customers help you sell more
Reviews that include politeness are valuable in increasing sales and value.
People do what other nearby people do
If your website uses the principles of “provincial norms” you will get more activity, perhaps more sales. People are most likely to adopt behaviours of those around them.