Three ways pictures can encourage visitor eye movement
You can use pictures to make it more likely that website visitors will look in the direction you want them to look.
Psychology
Power of personalisation appears to be a myth
Personalisation makes almost no difference to whether or not your marketing succeeds. New study findings.
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
Is a website attractive if it is more like others?
With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from …
Modern website design ignores Gestalt psychology
Modern website design is working against our brains
Online forums are good for you
Taking part in online discussion groups can improve your well-being as well as increases offline community engagement
Stop using the Internet so much if you want to benefit from it
Research shows that the old adage of returning to things after a good night’s sleep is a good one if you want to learn
Social networking means you can “catch” stress
Study reveals that stress is contagious online. Seeing stress in others can make you more stressed.
People do not trust e-signatures
E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
Save this page – boost your memory
Psychological research shows that if you save something you will enhance your ability to remember things.
Switch off the Internet every day to preserve your brain
Using the Internet at all times of the day and night could potentially dramatically reduce your cognitive abilities.
Are your frightened by the Internet?
A survey of people’s fears shows that concerns about the Internet are significant. What does that mean for your business?
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.