People do not trust e-signatures
E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.
Psychology
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
Save this page – boost your memory
Psychological research shows that if you save something you will enhance your ability to remember things.
Switch off the Internet every day to preserve your brain
Using the Internet at all times of the day and night could potentially dramatically reduce your cognitive abilities.
Are your frightened by the Internet?
A survey of people’s fears shows that concerns about the Internet are significant. What does that mean for your business?
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
Online is good, face-to-face is better
Research shows that even though online communication is greatly appreciated, people still prefer face-to-face
People decide to trust your website in an instant
People decided whether or not your website or online business is trustworthy before they are consciously aware of what is on the page.
Facebook is down….call the emergency services…!
People love something so much it is an emergency if it goes wrong. Do people love your business enough to call the police when it is not available?
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
Make your site palatable with something people will relish
Words that focus the brain on taste appear to engage people more making them more connected to your web content.
Internet users are like Luis Suárez
Luis Suárez may be a regular biter, but it is the same psychology as many people who use the Internet – an issue with impulse control