Why you need to redesign your web pages
Perceptual overload is common in web pages. It means your visitors are effectively blinded by what you are showing them.
Psychology
What missing flight MH370 tells us about your website
The disappearance of flight MH370 is a complete mystery. When there is an information vacuum people seek to fill it.
Get people to press buttons on your website
When people press buttons they feel involved with your website. But it has a long-lasting impact, according to research, improving perceived value.
Grumpy Cat: The psychology behind cat videos
Grumpy Cat is an Internet sensation and this article explains the psychology behind this million-dollar feline success.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Stan Collymore Deserves YOUR support
Stan Collymore has received terrible abuse on Twitter and has complained the company has done little about it. The company could do something by funding a major educational campaign.
Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
Good pictures are essential for your website
People can identify an image within 13 milliseconds meaning they know what your website is about before they are consciously aware
Switch off the Internet to reduce work errors
Short term interruptions such as emails or Tweets can derail concentration which leads to errors at work. Switching off access to the web can boost productivity.
Time to tell your web visitors a story
Stories have a powerful way of ensuring your message sticks. Research suggests that if you use stories people remember your website longer.
Trust a banker to help you with your website
Trust in banks appears to be at an all time low. The problems at British banks show exactly what not to do with your website.
Brain studies reveal what to do with your website
You need to accept that nothing about online business is proven. Only testing and re-testing will work in the long term.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?