Internet Psychologist
People often ask me if their business could operate online. Many business people fear that their service or product would not translate well to the online world. But I tell them that I can’t think of anything that is impossible to sell online. After all, if just a few years …
If your online business suffered a problem, would you be able to cope? I don’t mean problems like not getting enough traffic or not getting to the top of the search engines. What I mean is something that would actually prevent you from doing your work. What if you were …
Every once in a while a report comes your way that makes you wish you had written it yourself. A new report from Paul Smithson, the founder of the XSite Pro web design program is one such document. The report is the first in the “Real Reason” series and focuses …
People often swap web site names between each other. They tell them to their friends, neighbours, colleagues and so on. Think how difficult it would have been for Google if their web site name (domain) had been something like “www.automatedsearchenginesystemnotrelyingonhumaneditors.com”. And what about people who try to recommend web sites …
How many times have you ventured into an online store, only to find that you can’t get as much information about a company’s products or services as you would like? Only yesterday I wanted to know if my new video camera could take certain memory cards. Was that information in …
Universities are pumping out technically literate graduates at a rapid rate. Indeed, you probably can’t even do a degree in Ancient Greek these days unless you are competent using online search methods, for instance. In other words, everyone joining the jobs market nowadays is technically competent. Until a few years …
Small business owners are seriously bad at using the Internet. Two pieces of research combine to show that significant numbers of small business owners and those running medium sized enterprises are simply not aware they are missing out. For a start, research commissioned by “The Best Of” chain of web …
Small business owners are at a real advantage online – providing they emphasis their “smallness”. Many people set up an online business to help them look big – but this could be working against them according to a new study in the USA. It seems that people trust small businesses …
How long does it take to write a book? Months, years? How about hours? Creativity expert, Ayd Instone, recently wrote, designed and had on sale his latest book inside four hours. “RAW questions for creative thinking” will take you longer to read than Ayd took to put the whole thing …
Mark Berriman has just been named as a “Young Business Person of the Year” for his Viverdi company based in South Tyneside. Working in two distinct areas – pet supplies and gift drinks – the company is set to bring in £2.6m this year, with growth predicted to £20m within …
Customers that you form long-term relationships with are what you want aren’t they? A business usually wants a happy group of customers who keep coming back for more. But building such relationships can take time. In the offline world, businesses use all sorts of devices, such as loyalty schemes, customer …
Online shoppers are clear about two things; they know exactly what they want and they also want the best quality at the lowest price. People do not “browse” online; they have a particular item they want or a specific purpose in mind. However, traditional retailers are used to browsers and …
All over Britain in the next couple of weeks you won’t be able to move for the colour orange. Pumpkins, witches hats and broomsticks are already on sale everywhere because, like it or not, you will be caught up in the “trick or treat” craze that is Halloween. A week …
Postal workers are out on strike – the second time in a week – which means we have no post. Not only will people who have birthdays this week go without cards and pressies, businesses will lose cash because orders will be delayed or cheques won’t arrive on time. However, …
Online business owners are consumed by getting traffic to their web site. The phrase “web site traffic” generates over 1.5m results in Google, for instance. Plus there are endless streams of newsletters and blogs that tell you how to increase your traffic. All fantastic, but all useless. Web site traffic …