Internet Psychologist
Mark Berriman has just been named as a “Young Business Person of the Year” for his Viverdi company based in South Tyneside. Working in two distinct areas – pet supplies and gift drinks – the company is set to bring in £2.6m this year, with growth predicted to £20m within …
Customers that you form long-term relationships with are what you want aren’t they? A business usually wants a happy group of customers who keep coming back for more. But building such relationships can take time. In the offline world, businesses use all sorts of devices, such as loyalty schemes, customer …
Online shoppers are clear about two things; they know exactly what they want and they also want the best quality at the lowest price. People do not “browse” online; they have a particular item they want or a specific purpose in mind. However, traditional retailers are used to browsers and …
All over Britain in the next couple of weeks you won’t be able to move for the colour orange. Pumpkins, witches hats and broomsticks are already on sale everywhere because, like it or not, you will be caught up in the “trick or treat” craze that is Halloween. A week …
Postal workers are out on strike – the second time in a week – which means we have no post. Not only will people who have birthdays this week go without cards and pressies, businesses will lose cash because orders will be delayed or cheques won’t arrive on time. However, …
Online business owners are consumed by getting traffic to their web site. The phrase “web site traffic” generates over 1.5m results in Google, for instance. Plus there are endless streams of newsletters and blogs that tell you how to increase your traffic. All fantastic, but all useless. Web site traffic …
You are a special kind of person. No, I’m not just being nice to you, though I don’t want to be nasty. Actually, the fact that you are reading this article about Internet business means you are interested in the whole notion of online business activities. Well guess what, new …
Online business will do very well today in England, even though it is a Bank Holiday and we are all supposed to be “resting”. What tosh! The “Bank Holiday” concept – and British politicians want to increase them – are from an idea that is past its prime, to say …
Online business owners often wonder should they have a .com or a .co.uk web site address. There is a whole plethora of – conflicting – advice on this subject. So, it’s probably best to go to the people who matter – your audience. Internet users expect a .co.uk domain name …
Airline passengers are having a tough time. But not for long. Today saw the news that British Airways faced record fines for price fixing. Meanwhile BAA, the owners of London Heathrow are seeking an injunction to ban people from the airport who want to protest about environmental issues. The ban …
Small business owners are failing to do enough online in order to make their firms succeed. According to a new study by BT just over half of Britain’s small business use the Internet However, four out of ten companies do not have a dedicated web site and one in five …
Online business owners are mostly facing the wrong way. They are all looking at the technological solutions to improving their business. You will find that several Internet marketing experts will tell you that the “secret” is in analytics – knowing exactly which pages your visitors go to, the route they …
Business leaders often get asked what business are they in. Few can answer. Sit down at any business networking lunch, or go to a conference and chat to business owners. Ask them what they do and you will usually get a long-winded answer listing a whole load of services, or …
Google has dug deep into its pockets again and spent $625m – in cash – to buy a little known security firm Postini. The acquisition – the third major one this year by Google – is an important step forward in the delivery of online applications. For some years now …
Senior executives in nearly 3,000 global businesses regret not taking action sooner on using new Internet technologies. According to researchers at McKinsey business leaders see the benefits of blogging, online networking and so on, but many of them wish they had started using such techniques earlier on. They clearly feel …