MySpace Co-Founder and News Corp EVP Announce Next Gen Social Commerce Company With $5MM in Funding

MySpace Co-Founder, Josh Berman and serial Internet entrepreneur, Diego Berdakin, announce their next generation ecommerce company, BeachMint, Inc. The company will focus on social and curated commerce. With the recent successes of companies like Gilt, Groupon, Rue La La, and Shoedazzle, Berman states “This is the most exciting opportunity I’ve …

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New Study Shows That Collaboration With Online Communities Is Increasingly Important for Corporate Reputation and Brand Management

IT-enabled online collaboration, particularly with online communities, is increasingly important for corporate reputation and brand management, according to a new Economist Intelligence Unit study. The Verizon-sponsored study, “Dangerous liaisons: How businesses are learning to work with their new stakeholders,” surveyed senior executives worldwide on their views of how an emerging …

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Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers

Performics (http://www.performics.com) (www.performics.com), the performance marketing expert inside Publicis Groupe, today released results from “S-Net (The Impact of Social Media),” a report from ROI Research Inc. (www.roiresearch.com) sponsored by Performics. The study explores how social media permeates consumers’ lives and affects communication, shopping and other activities. Despite increased industry chatter …

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CustomerImpact Contributes Research Expertise to New Study of Social Media Usage and its Increasingly Significant Role in Purchasing Decisions

According to key findings from the 2010 Social Media Matters study conducted by BlogHer, Inc., with design and analysis consultation by CustomerImpact, social media usage, and its influence on purchasing decisions, continues to grow. Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the …

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Overcoming social media strategy problems

When developing an overall web strategy, and in particular a social media strategy, a common question is whether to launch new initiatives as part of the existing corporate fan page, or create a new campaign-specific page for that initiative. This can apply to Facebook, Twitter, MySpace, YouTube, or any number …

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Tracking and analysing party political activity on Twitter

As the major political parties look to digital technology as a key part of their election campaigns, an innovative new web intelligence tool – tweetlection.co.uk – has been developed by digital specialists Sense Internet. Tweetlection tracks comments about the parties on the social networking site Twitter, and gives a picture …

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Web 2.0 Mobile Revenues to Reach $18.9 billion by 2014

Demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014, a new report from Juniper Research has found. Presence-enabled communities, such as mobile voice-over-IP (VoIP), will be the primary market driver, followed by rapid growth in the …

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Rich Baker, the Pioneer in Social Media for Organisations, Launches Conversational UK

Rich Baker, the former General Manager at Virgin Trains, today announced the launch of Conversational UK, his new venture to help businesses of all sizes with social media, online marketing, customer service, employee engagement and digital communication. Conversational UK (http://conversational-uk.co.uk) will provide support for organisations looking to digital communication and …

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Twitter Visitors Grow Farnham Castle’s Web Traffic by a Third

Leading Surrey corporate events venue, Farnham Castle, has today announced visitor numbers to its website have grown by a third since first taking advantage of social networking sites such as Twitter, in summer 2009. Farnham Castle, which is due to be the venue for the forthcoming, social networking festival, Twestival, …

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Bigmouthmedia unveils British financial sector’s top social networking executives

A bigmouthmedia survey has identified the UK Finance sector’s biggest users of online social networking tools and confounded many expectations by revealing that the Finance sector has embraced the social media phenomenon more readily than those in other established industries. Some 74% of the leading executives surveyed regularly engage in …

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Web 2.0 key to collaboration and agility says United Planet

According to United Planet (www.unitedplanet.com), one of the leading developers of enterprise portal software in Europe, the opportunities presented by social media tools such as Twitter and Facebook have paved the way for a new kind of teamwork for business. Web 2.0 applications such as wikis, blogs and forums, have …

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