Helping you understand online customer behaviour
Getting to grips with online customer behaviour is one of the most significant needs in modern businesses. Here you can find out the latest information on how people behave online. With the help of Internet Psychologist, Graham Jones, you will improve the way you use the Internet in your business. Get the maximum benefits from the latest knowledge in online and consumer psychology.
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.read more
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.read more
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.read more
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.read more
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.read more
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.read more
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.read more
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.read more
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.read more
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.read more
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?read more
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.read more
Get Weekly Updates
Every Saturday morning, at 10am sharp, you will get my weekly newsletter with practical tips and hints you can use to grow your online business by using psychological techniques.