Snapshot Your Business in Your Twitter Bio
Your Twitter bio should not share, be funny or promote. Its one job is to capture interest.
Contagious
Contagious is a best-selling book about the concept of online word-of-mouth, or viral marketing.
Finding the right colour for your brand
The colour that you choose to represent your business will have a massive impact on how people perceive your brand. Here’s how it works.
Psychology is fundamental to every business, especially online
Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Use a Social Media Editorial Calendar to Engage Customers
For teams that have more than one person working on social media, an author column on the calendar helps prevent duplicate posts.
Print or TV? The Media that Won the Battle for Your Advertising Dollars?
Print, TV, Radio are now perceived as “unconventional,” as fewer people use them. That’s the reason old media are becoming effective again.
The Rise of Social Media in Online Retail
Infographic showing the rise of social media in online retail
IBM Study Finds C-Suite and CISOs Not Aligned on How to Combat Cybercriminals
Education and Engagement Needed to Empower C-Suite for New Security Landscape
Hug Your Customers: Love The Results
Hug Your Customers: Love The Results is an excellent book on building strong customer relationships
Is Your Teenager a Hacker?
Kaspersky Lab urges parents to question their teen’s online habits ahead of Safer Internet Day 2016
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Webtexttool addresses entrepeneurs’ needs for easy and simple SEO
A new study by Ebay Business found that seventy percent of online entrepreneurs are not able to profile their business on the Internet.