The Google Effect
Is Google affecting your mind? Is there such a thing as “The Google Effect”? Listen to this short documentary to find out what you can do
brain
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
New Research finds that Digital Writing Improves Attention to Detail and Ability to Learn
Data shows that when computing interfaces mimic existing work practices such as Anoto digital pen and paper, attention, problem solving and memory retention are improved
Viral web activity depends on understanding people
There are days on the web when things just go crazy. Some blog post just gets tons of attention or a Tweet gets re-tweeted a gazillion times or a YouTube video is watched by millions in minutes. It is a distant dream of most website owners to get such notoriety. …
Imagine this – your website is a huge success
Trigger your website visitor’s imagination and you can get them to perceive your website differently
It’s official: Internet Addiction DOES NOT exist
Internet Addiction does not exist and should not be a subject for further study, says the American Psychiatric Association
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Music study shows why your customers buy things
Getting people to buy your products is simple – trigger their nucleus accumbens, part of the brain’s basic circuitry.
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
Stop thinking and you will boost your web presence
Cognitive activities are getting in the way of website owners. Thinking prevents the creativity needed to blog, for instance.
The Great Britain Brain Experiment
A new mobile app developed by scientists at the Wellcome Trust Centre for Neuroimaging at UCL aims to carry out, on an unprecedented scale, science experiments that could previously only be conducted on small groups of volunteers in the lab
Is your website “tip-of-the-tongue”…?
People will soon forget your website if you don’t keep promoting it. You need to be “in the face” if your audience.