digital marketing
Is Facebook advertising misleading you?
Facebook’s advertising system does not appear to be entirely accurate in what it reports to potential advertisers.
How to choose the right domain name
Choosing the right domain name requires you first to think about how you will be using the name and how it will be perceived.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
The 2015 Video Marketing Cheat Sheet
Infographic showing what you need to do for video marketing in 2015
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
Organic linking building is still important, and that’s not changing any time soon
Genuine link building is very different from link spamming
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
The Big UK Content Marketing Benchmarks Study
Infographic Showing The Big UK Content Marketing Benchmarks Study
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.