People do not like adverts
Excessive digital advertising annoys people. However, email advertising is acceptable and is the most preferred way of receiving digital messages.
digital marketing
Only 10% of UK businesses measure social media ROI
Only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months
EPiServer Social Reach innovates social media management for increased ROI
EPiServer Social Reach is a new add-on that allows marketers to communicate efficiently and consistently across social networks including Facebook, LinkedIn and Twitter
Facebook Commerce to reach $30 billion by 2015
A recent study found that Facebook Commerce will reach $30 billion in 2015 and play a major role in the marketing mix of companies
How to partner with Amazon
To learn how to publish with Amazon, Digital Marketing Labs has released a Special Report meant to help authors and business owners
Marketers Worldwide are Learning How to Publish a Podcast
Thousands of entrepreneurs looking to connect with Apple are learning how to publish a podcast
Brands Invest in Facebook Advertising with New Budgets and Focus on Fan Acquisition
Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per month. Facebook …
Small Businesses “Complacent” About Digital Marketing, New Survey Finds
Small business owners in the UK understand the benefits of online PR and marketing but are “too slow to realise their enormous benefits,” according to a recent survey from Malvern-based agency Williams PR [http://www.williamspr.co.uk ]. The survey, conducted this week, polled 1,000 small and medium-sized businesses (SMBs) in the UK …
Key Insights and Trends in Affiliate Marketing
Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates …
Kenshoo Social Now Available Globally
Kenshoo (http://www.kenshoo.com), a global leader in digital marketing software, today announced the public release of Kenshoo Social (http://www.kenshoo.com/social) following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook(R) through the Kenshoo platform. Kenshoo Social is an enterprise technology designed …