Internet Psychologist
Search engines have never been as important as they would like us to think. Now, that truth is suddenly coming home to roost in more ways than one for companies like Google. They would like us to think that we are constanyly “searching” for things online – but we aren’t. We are “locating” stuff we … Read more
Your company web site has no-doubt had several loving hours spent on it. If you have a blog, it’s pretty certain that there will be tens of thousands of words in it by now if you have been blogging for a a year. This web site, for instance, has over half a million words of … Read more
People often don’t do what we think they do. Take search, for example. Just go into your local street and ask how people search for things on the Internet. There’s a fair chance you’d come back with some stats that showed most people use Google. The result is we think that most people search using … Read more
Researchers at Microsoft have discovered that small business owners have a number of fears when it comes to promoting their business online. Nine out of every ten firms with an online presence have never tried to use any form of paid search marketing. Amazing! Google, for instance, is raking in billions of dollars each year … Read more
Business owners appear to have become enthralled by the concept of “globalisation”. The Internet means your customers can come from anywhere in the world and several companies have used the web to expand their reach. However, the struggle against the global competition is huge and it is taking many business owners “eye off the ball”. … Read more