Graham Jones

Top companies fail another Internet test

Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use the Internet as a prime source of vacancies and want to use the online services to complete their applications. Most young people only use the Internet for job hunting, which means that the biggest companies in Britain are making it unlikely they’ll be able to attract new employees. Of course, the big businesses will probably blame it on lack of interest by young people. But yet again, this survey shows once more that big business is failing to understand the Internet and its relevance in today’s society.

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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Graham Jones

1 thought on “Top companies fail another Internet test

  1. Just because they are not accepting direct online applications doesn't mean that they are not advertising job vacancies on the internet. In fact I would be astounded if any serious employer wasn't using the internet in one form or another.

    For those companies who don't accept online applications I would anticipate that the rest provide an application form as a word doc, or say "email your CV to…" or are using a recruitment consultant (and I have my own opinion on the value of them!)

    I can't see the research because I get a "Not authorised" error when I click the link. However I suspect with a figure such as 50% that the headline is not telling the whole story at all.

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