There’s a recession coming? Not online….!

American commentators reckon there is a recession just around the corner. And one of the people quoted, economics professor Nouriel Roubini, believes that the financial difficulties could be greater than anything we have ever seen before.

Such prophets of doom make for great headlines, but they are forgetting one thing. All their economic models and “rules” were written in the pre-Internet days. The whole basis of much economic modelling fails to take into account the way in which the online economy works.

It’s now possible to make a living from serving miniscule niches, which were previously too expensive to reach. It’s now possible to buy products and services at the lowest possible cost – and to use price comparison and auction sites to drive prices down. Plus, for the 500,000 people recently unemployed, the costs of setting up on their own are slashed nowadays to virtually zero.

The result is that any recession in the financial world, could well take place whilst those of us in the online business world happily prosper. One thing that’s for sure is that many recessions are linked to previous talk and chatter that a recession is coming; in other words it is probably socially created, rather than financially produced. Online, the chatter is currently about success and thriving with more and more people spending record amounts on the Internet. If financial worlds are socially created, then online is likely to become a success, while the rest of the world slips into recession.


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Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones


Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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