Achieving Marketing Success On Your Blog

By TJ Philpott

Achieving marketing success as a blogger requires a different strategy than that of an Internet marketer that uses a website! Building a blog for the sake of earning an income requires a much more subtle approach! The Internet marketer who uses a website for their business platform utilizes a strategy that is more aggressive and therefore prone to get results quicker! For anybody considering building a blog for the purpose of earning an income here is a look at the 3 main components of a successful strategy!

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This is your attraction, at least initially, and this is how you get referrals and even create a buzz! Your success at building a blog revolves entirely around the quality of the content you post! Regardless of whether you’re blogging for the sake of earning an income or simply for personal reasons you must offer good information to attract readers! You must also be consistent in your efforts so that people will return to your site thereby developing a loyalty which ultimately is what you want and definitely need!


The single biggest mindset difference between an Internet marketer and a blogger is the degree of passion they need to succeed! Blogging involves a more concerted and sustained effort in regards to continually creating fresh content to keep the site alive! On the other hand Internet marketers that use a website do not have to update the content on their sites nearly as much and need to simply focus on traffic generation! Generating traffic is a more ‘mechanical’ task as compared to the passion it takes to create interesting reading material for a blog!


Building a blog involves attracting new visitors and then ‘enticing’ them to return. This is the only way their loyalty can be gained and it is a process that takes time which of course requires patience. Remember, the only way to get readers to keep on coming back is to keep on offering fresh new updates and this loyalty is what you’re counting on if earning an income is your goal! The long and short of it is that you may not even see results for a while but you’ll still need to be investing your writing efforts! This takes patience and lots of it!

Becoming a marketing success as a blogger involves a more subtle strategy than that used by an Internet marketer using a website! This approach as a result takes more time before a blogger can expect to start earning an income and involves 3 key components as discussed above! Blogging for the sake of earning an income is not for everybody and will require patience! On the other hand if you have the passion and patience then building a blog for money making purposes is something tailor made for you!

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About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. To learn more about achieving marketing success with your blog and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:

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2 thoughts on “Achieving Marketing Success On Your Blog”

  1. Great job on this post TJ! I know a lot of successful bloggers that have once just dreamed of publishing a blog and earning an income out of it. It is certainly doable! You just have to have enough determination, motivation and patience to make it happen. It also wouldn’t hurt to converse with fellow bloggers in the same filed so you can share and get useful tips and information, or simply just to chit-chat. How’s your 2012 doing so far? Any other marketing tips you’d like to share with us?

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