Take a rounded approach to website design

Everywhere you look online there are little boxes. Square adverts meet you every hour of the day and pictures are frequently framed in rectangles. Meanwhile, blog posts are often in boxed frames and when you type into a comment box, it usually is a box. It is as though web designers only have the ability to draw straight lines.

And when you go into a shop, you’ll see products in boxes. Shelves are full of things in square packaging. It all makes sense, of course, because squared packaging is easier to distribute and display on shelves. Online, getting rounded corners can require some clever “tricks” with CSS and HTML and so for most of us it is simply easier and less time consuming to present things in squares and rectangles.

But there is a problem with boxes and rectangles. We don’t like them much. We much prefer things which have rounded corners.

The World is Round

New research suggests that when we see things which are square, we don’t like them as much as when they are rounded. So, that implies when designing your website you should use rounded corners for those call to action items and rounded corners for your adverts. In that way you will get more clicks and more sales. Square is so square, you know.

Take a rounded approach to website design 1

4 thoughts on “Take a rounded approach to website design”

  1. Not the one to point out the obvious but all the edges including call to actions on this post are square…also, when you enter your name then tab down to email, it takes you to somewhere else on the page. Just a couple of ironic observations…

    • Thanks Dominic – what I should have said in the blog post is that I am currently working on a redesign of my site to take this into account. As for the tabbing, I thought I had fixed that – obviously not, so I’ll deal with that ASAP. Thanks for pointing it out – appreciated.

Comments are closed.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

blank
Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
blank
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »