The content production company Media Shower interviewed me recently about my thoughts on what makes people click. You can read the full interview entitled 10,000 Hours in 10 Minutes.
Online Business
When did you last paint your garden fence?
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
