External Contributor
Google to penalise ad-heavy websites – is your website at risk?
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that …
Has your website been penalized by Google? Here’s what you can do
Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking …
The benefits of using Generic Domain Names
People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an …
Google’s leaked quality rater handbook: 7 helpful tips
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search …
Never Waste an Opportunity: the Value of Lead Nurturing
By Sookie Shuen Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. How to generate leads for businesses Lead nurturing is about relationships The importance of lead nurturing When a new visitor …
Official Google statements: how to optimize your web pages
In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still …
Does investing in social media create business value?
This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing. Ogilvy …
How search engines might weight the relevance of anchor texts
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text. What is the anchor text? The anchor text is the text that …
Key Insights and Trends in Affiliate Marketing
Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates …
Top 5 iPhone Psychology Apps
By Ruben Corbo Psychology is a useful subject and it is found everywhere, both academically and when interacting with others. The wide-spread use of cell phones not only allows easy communication, but they are a good method of acquiring reference material. Apps are available for the iPhone that can enhance …
How spelling mistakes influence your rankings on Google
Spelling mistakes can have a negative effect on the positions of your web pages in Google’s search results. In addition to this, there are many more quality signals that Google checks on your web pages. Is it really important to avoid spelling mistakes? Google’s Matt Cutts confirmed in a video, …
