Brand Quarterly
My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
Internet Psychologist
My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
As business prospects brighten it means more online competition is inevitable. Are you ready for the massive onslaught?
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Social conformity does not last. In order to get people to change their mind about your business, you need to be constantly in their mind.
Visual distractions in the workplace could make your use of the web less focused and more difficult.
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
Nigel Farage of UKIP celebrates electoral victories demonstrating at the same time what politicians and online businesses fail to do well.
Interviewed by the Press Association about the impact of social media on our brains.
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
The Internet is distracting you from work more than you think. Even a few seconds of distraction destroys productivity.
HootSuite Social Media Management Booklet showing you exactly how to get the best out of this social media dashboard.
People make up their mind whether or not to stick with a brand from the first experience they have with the company
Is Google affecting your mind? Is there such a thing as “The Google Effect”? Listen to this short documentary to find out what you can do