Internet Psychologist
Business executives speak a different language to the rest of the world. Indeed, in recent years there has been a whole new development of words that sound highly impressive but actually say nothing. You can be in an business meeting these days where heads nod sagely as people talk about …
Television viewers in the UK may have noticed something strange last night. One of the most popular television programmes for the past 25 years is clearly becoming much less important to the nation. The programme is the weekly chat show “Parkinson”, hosted by Michael Parkinson. In a much publicised move …
Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she ran up by texting her friends on her mobile phone. During one month she sent …
Internet marketers appear to think that all they need is a product and a web site and “hey presto” the money will start rolling in. Well, it doesn’t work like that. Just like any other business, Internet marketing requires careful planning, constant attention and testing. Nowhere is the “lazy” approach …
There is an old saying about advertising that only half of it actually produces any results, you just don’t know which half. Many businesses don’t bother advertising because it is costly, difficult to analyse without significant research and doesn’t always bring in returns. However, many online businesses would not exist …
Executives in some businesses have, in the past, been ‘economical with the truth’ – to say the least. Years ago the holiday industry in the UK was famous for publishing details of hotels that didn’t actually exist. They would then take the booking, transport the holidaymaker to the destination and …
Researchers at Pew Internet, the organisation that is studying the impact of the Internet on our daily life, have discovered that only a few people are what you might call active users of technology. According to their research report, 49% of people are what they call “few tech assets” people. …
People who live in villages across the UK are angry at the Government’s decision to close down more than 2,500 Post Offices. The post office system in the UK is currently losing £4m a week, so a closure programme is the only way to stem the leak of tax payers’ …
Internet users are spending most of their spare time online, compared with watching TV, playing sports, gardening or simply lazing around. According to the strategic marketing research company Media Screen, in the USA half of an individual’s spare time is spent online. People are spending around one hour and 40 …
Internet marketers are famous for their long sales letters and their “hard sell” approach. Indeed I know one Internet marketer whose basic approach is “Do you want it, or not?”. In other words, either pay for it now, or move on so I can find someone else who’ll buy it. …
Researchers at the University of Southampton have reportedly found a link between certain artificial food additives and the behaviour of children. The study was initially reported by The Grocer magazine and is now featured widely in other media, including online newspapers. The findings of this study have implications for anyone …
How annoyed do you get seeing another web site offering you “Internet Marketing Secrets”? How upset do you get opening that email providing you with “Secrets of the Online Gurus”? And how frustrated are you when you read such “secrets” to find they are the same old stuff you already …
Psychologist Professor Richard Wiseman produces some great research. His latest study shows that we are now walking faster than we did ten years ago. It seems that we are now walking 10% faster than we did back in the 1990s. According to the study we are now living a faster …
Yesterday saw the opening of Internet World at London’s Earl’s Court exhibition centre. Although there were several thousand people there, it was interesting to see that many of the stands had few, if any visitors. Most of the attention was being paid to the presentations – several of which were …
The Internet is largely North American. Around seven out of every ten people in North America use the Internet; yet in Africa it’s only three people in every 100. Even in Europe only four out of every ten people are regular Internet users. Of the world as a whole, only …