Internet Psychologist
If you are trying to sell your products and services via your web site, you really need to know where the best place in the page is to position things. If you put the link to your sales page in the “wrong” place, for instance, you’ll miss out on sales. …
British Airways used to be “the world’s favourite airline” – not any more. Indeed, BA has been fighting hard against a huge onslaught of competition for several years now. Investors would tell you it has been doing well; indeed the share price has outperformed (until recently) the FTSE100 index. However, …
The London Marathon has just begun and 36,000 people are attempting the 26.2 miles through the historic London streets. Professional athletes, elite club runners and people who enjoy running all run alongside people raising money for charity, TV personalities and celebrities. Importantly, they are all advised to “pace themselves”. If …
Gordon Bell is an amazing man. He is in his 70s, still works at Microsoft and can remember every single event that has happened in his life for several years. So how does he do that? He is using technology, including a large slice of Internet technology, to help him. …
Your web site loses sales. Shocking as it may seem, not everyone who visits your web site buys from you. Well, you knew that, of course. But did you know that around one third of people who don’t make a purchase from your web site would do if only you …
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do not provide a full indicator of effectiveness. Many companies provide a range of statistical analyses …
If you sell anything online, you need a secure web site. But you also need security in your office or in your home office so there is no way that anyone can collect your customers’ details. If a customer’s details can be hacked into on your web site, or they …
It’s clear that Google knows a thing or two about marketing, don’t you agree? After all, you don’t earn $7 billion a year without knowing something. So it was interesting to read the details of a presentation made by Google Marketing Executive, Brendan McGeever. He spoke at a local business …
The BBC called me recently and asked me to appear on the breakfast show on one of their local radio stations, Radio Solent in Southampton. I was to be interviewed about the psychology behind the fascination with virtual pets – the kind of “animal” you can create and care for …
One of my clients, who has several high street retail outlets, is very happy with the millions of pounds of revenue it generates from its online store. But the conversion rate of the online store is a mere 2%. “What would you do with a bricks and mortar high street …
I received an email yesterday from a contact who had pondered long and hard about business success, online and offline. She had come to the conclusion that the “secret” to success was the ability to produce “killer” copy – text that absolutely persuades and convinces people that you are right, …
I’m sitting in my hotel room in Edinburgh between sessions at a meeting and I’ve been wondering what do people really need to help them make progress in marketing their business online. Is it lack of knowledge? Is it technical ability? Is it lack of time to put things into …
We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave differently to the way we do in a shop, so when selling material online you …
Happy Red Nose Day. Here in the UK today sees the culmination of two years of planning and fund raising for the latest “Comic Relief – Red Nose Day“. The event is a major television fund raiser, led by Britain’s comedians and comic actors. The idea behind it is to …
More evidence has come my way today of the immense value of “offline marketing” for anyone running an online business. If you read much of the Internet marketing “mantra” you’ll be told about how to use emails, how to place adverts in ezines, how to get yourself mentioned in blogs …