Category: Internet Marketing

Internet success depends on flexibility

Yesterday I was running a workshop on blogging where I pointed out that you should include an email address in all articles you publish. That way, I argued, you can get to know exactly who is interested in your information. If you only included a link to your web site,

Top websites are not always the best

An interesting comparison of highly ranked web sites reveals some interesting findings. The researchers looked at the top 10 web sites for helping people lose weight. They then analysed the quality of the material offered on those web sites. The Mayo Clinic, for instance, ranked 9th in terms of web

MySpace is not for the young – just for the young at heart

All the media coverage would have us think that MySpace is the place where teenagers and those in their early 20s hang out. But demographic data from MySpace shows us that this is far from the truth. Indeed less than a third of the users of MySpace are aged under

Carphone warehouse goes the same way as Time Warner

So, Carphone Warehouse has bought AOL UK after Time Warner decided to get rid of it. In a deal worth £370m, Carphone Warehouse has acquired the name and the 2.1m customers of AOL UK. Plus the deal will allow cross selling of each company’s products. However, ask yourself why did

Miami teachers exploit Internet for education

It was great to read that teachers in Miami are exploiting the Internet and modern technology to help teach children. According to the Miami Herald newspaper one art teacher is using blogging to engage more with children in classes. Another teacher has started using iPods to deliver digital content to

Your web site will need GPS facilities

New market research suggests location based services are going to take off in a big way. According to the research published in eMarketer, the current 12 million subscribers to location based services will skyrocket to more than 300 million in the next five years. Location based services mean you integrate

Google and the YouTube deal

So, Google has bought YouTube for $1.65 billion. Wow! In case you don’t know, YouTube is an online video sharing web site. You can post your home videos up there and anyone can have a peek at them. So why is Google that interested in YouTube? Advertising. Pure and simple.

Internet jargon still baffles users

Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon and “geekspeak”.  According to the research Internet users have little idea what “podcast” means and

Employees should use the Internet at work for personal items

The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing the web for personal pleasure or information. Also, there are potential legal problems if employees

Top companies fail another Internet test

Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use the Internet as a prime source of vacancies and want to use the online services

Learn some lessons from the Internet’s biggest retailer

Listening to the radio this morning I discovered that the biggest online retailer is the UK supermarket, Tesco. This company is a true phenomenon. One pound in every seven of the British economy is spent in Tesco stores. And today I discovered that it takes £1billion online – two thirds

The Internet really appeals to the young

A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t

Google set to help Internet marketers even more than usual

Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their

Internet crime hits home users the most

Internet criminals are targeting home users because they are easy prey. A new report by Symantec shows that attempts to hack into personal details have gone up by 81% in the past year. Many of these criminal acts succeed, as do the spam emails that we all get. They succeed

Internet retailers need more accessible sites

A report out today suggests that online retailers are losing millions of pounds each year because their sites are not accessible enough. What that means is that people with disabilities, such as sight problems, or a lack of an ability to use a keyboard, are not able to use many

Business survey reveals poor use of Internet marketing

A survey of small businesses in New York has revealed a pretty poor usage of Internet marketing techniques. The research involved 600 businesses and found that two thirds of them use the Internet to increase sales. But the data also reveals that most of the respondents have a strategy of

Online marketing is essential for modern business, says Guardian report

Today’s Guardian newspaper in London, England, says that companies can no longer ignore online marketing. According to a report in the “Inside Marketing and PR” section, Leo Ryan, a partner in Ryan, Morrison & MacMillan said: “Every company and every brand is now realising that online simply has to be

Your web site must create a relationship with your visitors

Don’t you find that you like web sites that talk directly to you, that gradually build a relationship with you? Chances are you trust such web sites more as well. It’s the same in shops. Retailers that create a relationship with you, rather than just treat you as some transporter