Traditional media rule our online activities
The biggest proportion of activity on Twitter is about TV programmes. Newspaper websites are amongst the most popular. Traditional media rule.
Social
Don’t believe everything you read on Twitter
Twitter is a poor predictor of public opinion yet a good predictor of company performance.
How to Get More Followers on Twitter
People want more followers on Twitter – but how? Research shows for the first time what you need to do to gain more followers on Twitter.
Twitter beats Facebook and LinkedIn for B2B lead generation – or does it?
Twitter beats both Facebook and LinkedIn when generating B2B leads, says recent research
Facebook can reduce conflict
Facebook improves the relationship between children and parents. It could improve the relationship between businesses and customers too.
Social media research highlights East-West divide
Social media research shows that people in China use social networks in a dramatically different way to people in the USA
Unfriending is not a good idea
Unfriending has real world consequences. Far better to consider whether people should be friends in the first place it seems.
Can your business Tweet – or should social activity be from real people?
Should a business use social media corporately or with identifiable individual members of staff? Research shows the solution all depends on what you aim at.
Facebook “proves” most business websites are poorly written
Study shows that Facebook posts are more memorable than “well written” text. This suggests that natural language is better for websites
Facebook’s new Graph Search is a non-event
Facebook Graph Search could be a solution to a non-existent problem
Online social networks have inbuilt major weakness
We might be making mistakes on social networks because we are not close to real people
Twitter works best if you are already well-known
Twitter works brilliantly for people already well-known and for brands which are recognised offline first. Research shows how Tweeting really works.
The Tweeting Pope has a lesson for your business
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.