The biggest proportion of activity on Twitter is about TV programmes. Newspaper websites are amongst the most popular. Traditional media rule.
Twitter is a poor predictor of public opinion yet a good predictor of company performance.
People want more followers on Twitter – but how? Research shows for the first time what you need to do to gain more followers on Twitter.
Twitter beats both Facebook and LinkedIn when generating B2B leads, says recent research
Facebook improves the relationship between children and parents. It could improve the relationship between businesses and customers too.
Social media research shows that people in China use social networks in a dramatically different way to people in the USA
Unfriending has real world consequences. Far better to consider whether people should be friends in the first place it seems.
Should a business use social media corporately or with identifiable individual members of staff? Research shows the solution all depends on what you aim at.
Social media does lead to increased income – if you use it wisely
Study shows that Facebook posts are more memorable than “well written” text. This suggests that natural language is better for websites
Facebook Graph Search could be a solution to a non-existent problem
We might be making mistakes on social networks because we are not close to real people
Twitter works brilliantly for people already well-known and for brands which are recognised offline first. Research shows how Tweeting really works.
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
The number of connections you have in a social network is related to the prevailing economics.
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.