Staff are less likely to want to change unless the boss also changes. Research confirms that change happens when leaders inspire that change by doing it themselves.
People automatically ditch people from their social networks to maintain a standard number of contacts. Without editing your networks you could remove connections you want to keep.
Facebook content is getting less attention that it once was. Even Facebook is admitting if you want business content to be found you have to advertise.
Pictures are the most frequently shared content on social media, so it is worthwhile having great images on your website.
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
Sharing is all the rage online, but just how can you make your site shareable? This article explains how.
Google’s +1 system will not give you any search engine benefits. But it will give you human benefit as people share your content.
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
People do what other people do, so you can use social sites to create pressure to buy your products and services
Facebook attracts older narcissists whereas Twitter attracts younger ones.
Relationships are weakened by social media use in relationships that are new. But the same is not true for established relationships.
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
Social media and social networking have now matured and people are now settling down to use what works. And that will surprise many people.
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.