Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Online Business
Focus on the “power of one” to transform your business
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
Is Google really to blame for your web performance?
Can you really blame Google for your website problems? Too many people try that, when they should look at their own behaviour first.
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.