Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
Online Business
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
England needs LESS football talent to win World Cup
World Cup teams packed with talent could be less successful than others. The same is true for your business website development team.
London Cabbies Show Poor Internet Knowledge
London Cabbies are protesting about Uber – but this was an entirely predictable service that should have been foreseen.
Booming Business Economy is Danger for Online Business
As business prospects brighten it means more online competition is inevitable. Are you ready for the massive onslaught?
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Focus on the “power of one” to transform your business
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
Is Google really to blame for your web performance?
Can you really blame Google for your website problems? Too many people try that, when they should look at their own behaviour first.
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.