Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Online Business
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
Most Internet activity is non-human
Don’t believe everything you read in your analytics reports; most of those visits to your website are not from real people.
Information is essential to website success
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Do you need to change your website?
Website owners often want to change their websites, improving design and function. But do they need to? Research suggests leaving well alone might be a good option.
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?