You are wasting your time with smartphone shoppers
Smartphone shoppers do a lot of browsing, but hardly buy anything
Online Business
Businesses fail the business test
Businesses are still failing online to perform in the way their customers want
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Should you “stress test” your website?
European banks have failed a “stress test” but what about your website? Does it stand up to the stresses and strains it might face?
Weekend work no longer an option
More retweets happen on a Sunday, showing that for businesses this is the day when they should be most conversational online.
What Windows 10 means for your website
Microsoft announces Windows 10, effectively admitting Windows 8 was a mistake. Don’t make the same error on your website.
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
Nude photo hacking reveals problem for your business
Nude pictures leaked from iCloud are only the tip of the online security issues facing website owners.
Amazon demonstrates it misunderstands pricing
Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes