Five easy steps to more sales from your website
You can increase your online sales with five simple steps that focus on customer convenience and the ability to provide them with something they want in the way they want it.
Online Business
How important is website interactivity?
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
Want to make an impact with your business? Get on TV
The Internet might be central to your business, but TV is central to your customers. If you want to be noticed, get on TV
You are wasting your time with smartphone shoppers
Smartphone shoppers do a lot of browsing, but hardly buy anything
Businesses fail the business test
Businesses are still failing online to perform in the way their customers want
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Should you “stress test” your website?
European banks have failed a “stress test” but what about your website? Does it stand up to the stresses and strains it might face?
Weekend work no longer an option
More retweets happen on a Sunday, showing that for businesses this is the day when they should be most conversational online.