Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Online Business
Making your online products seem tangible will raise sales
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
What is the number one app you should use more than others?
There is one app you should use more than any other. But which one is it? The result might surprise you.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Would you actually cry if you lost a valuable file?
Losing files has an impact on your business, but failure to backup also has a psychological impact upon you.
Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
What kind of app does your business need?
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.
Mistakes on your website could lose you money
Study shows that people lose faith in websites that have mistakes and errors
Five ways to annoy your website visitors
Your website visitors will be quickly annoyed if you do the wrong things. Here are five key things to avoid.
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
Why is a military bank the best website in the world?
A major survey has revealed that USAA tops the online customer experience league. But why?
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.