Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Online Business
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
Online video is a waste of your time
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Study of ebook usage shows how to run an online business
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
More confusion for Internet users thanks to Microsoft Teams
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Making your online products seem tangible will raise sales
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
What is the number one app you should use more than others?
There is one app you should use more than any other. But which one is it? The result might surprise you.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.