Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
content marketing
Six Reasons why you should be using Motion Graphics in your Content Marketing
Encompassing everything from 3D to stop motion animation, motion graphics are a diverse and incredibly effective form of video marketing that can help to your video content really stand out from the crowd
Digital Marketing Spend is $10,000 or Less for Nearly Half of Small Businesses
A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
What is your content strategy?
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Companies need to blog more than ever before
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
Five indispensable content curation tools for marketers
With several content curation tools available, the task has become much easier and enjoyable.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
Read Their Minds: How to Learn What Content Your Audience Wants (Before Creating It)
Creating content that your readers will instantly love is a sure way to grow your audience. But how to learn what content your audience really wants? Read on to find out.
Give Them What They Want – Data-Inspired Content
Infographic showing how to create data-inspired content
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Three surprising reasons you don’t need text with video
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
4 Areas Where Beginning Bloggers Bumble
You should worry less about what you site looks like and more about the content you need to produce for the site.