Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Sending angry emails actually makes you angrier
Responding to emails that make you angry could be bad for you. Far better to do nothing, research shows.
Email is actually superior to voicemail for emotions
Email triggers more emotions in senders than voicemail. But the content is more negative in emails than voicemails.
Your Day on Email – Typical Email Behaviour
Email behaviour varies throughout the day – this infographic shows you how
What is the fastest way to write engaging email subject lines?
Getting the right email subject line is essential to increase open rates. But what is the quickest way of writing great subjects?
Emails after work make for an unhappy workforce
Work emails seen during non-work hours lead to conflict and psychological problems for workers
America leads the way on email marketing
Study shows that American firms use email marketing more effectively than those in Europe
You receive 1,728 pointless emails a year
The average British worker receives 1,728 pointless emails in a typical year a study has found. Emails detailing trivial information such as ‘organising a whip around’, ‘please sponsor me’ and the reams of polite ‘happy birthday’ emails topped the list of irritating topics. As does mail with subject headings such …
Mobile email users frustrated by formatting
Most people receive email on mobile devices these days, but email marketers are failing to satisfy them
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.