Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Stop checking your email – it stresses you out
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
Tips For Ecommerce Businesses Using Transactional Emails
Transactional email optimization offers a totally new level of potential returns on investment
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
No Escape From Company Email as Work/Life Divide Disappears
Independent research commissioned by GFI Software reveals that the demands of work email are encroaching even more into everything from holidays to starting a family
Email is not your enemy
Email critics are getting ever louder, but email is not the problem; job design is the problem.
Online marketing brings businesses quality, but offline brings quantity
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
Internet users turn to blocking software to boost productivity
A survey of new users of an internet blocking and web filtering software has revealed that a majority – 68% – bought it to boost their productivity
Is Your Email Marketing Premier League…or More Sunday League?
New research identifies key attributes, strategy and structure for the perfect approach
Email Marketing Tops Online Selling Methods
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.