What is Author Rank and why do you need it?
Author Rank is a way that Google is deciding on how to rank content producers on the web. This infographic shows how to use it.
How Google evaluates links
Changes to the way Google analyses links could affect your website rankings. How exactly does Google evaluate links?
How to leap ahead of the competition on Google
So, you have an extra day today because it is 29th February – a Leap Year. Brilliant. It means you can crack on with some work you wouldn’t otherwise have time for…! But what should you do? How can you maximise the value of these extra 24 hours? The answer comes in a rather detailed … Read more
Can you take the risk? How Google detects paid links
Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk. Google has several ways to … Read more
Different keywords require different SEO tactics
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web page optimization is very high … Read more
Increase search accuracy by using longer words
Search engines can only present the right results for users if they do not use ambiguous words. Using longer words increases search accuracy.
Google Tipped to Overtake Yahoo to Become King of Display Advertising in 2012
Leading specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others … Read more
Search engines are less valuable than we think
Every second of every minute of every hour of every day there are 23,148 searches on Google; that’s a whole lot of searching…! Search is one of the most popular online activities, making Google the “number one” website in terms of traffic, brand recognition and financial success. Whatever you spend most of your time doing … Read more
How to boost your blog with Google Calendar
Google Calendar can help your blogging by allowing you to plan ahead the topics you want to cover. The reminder features also mean you can get prompted when to write your blog post.
The Advantages and Disadvantages of Google Adwords
Search engines have always been a part of the web landscape as increasing complexities of retrieving information from the web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill. Most of the revenue of Google … Read more
Google changes signal the end of objective search
Google is changing – and for the worse. The company is focused on the ever burgeoning world of social. Currently it is exploiting its fifth attempt at a social networking system, Google Plus. Previous Google social networks, like Buzz and Wave have bit the dust. The company has high hopes for Plus – so much so that it has now started to use data from the social network to influence the search results it presents to you.