Internet Psychologist
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying the amount they want to … Read more
Google is one of the most well known online brand names – indeed it is one of the top brands of any business. Yet the name is wrong…! The correct spelling is “googal” – the mathematical name for the number of items the founders of the company were hoping to index. But in spite of … Read more
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google AdWords ad that appeared for … Read more
So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read them again..!). 1. 20 Things … Read more
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates. Google ranking algorithm insights: From time to time, … Read more
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There are two main ways in … Read more
Google’s front page is the “holy grail” which many businesses seek. Getting a front page listing on Google is a mark of success for many firms and the whole sector of “search engine optimisation” helps feed that insatiable hunger. Yet getting on to the front page is easy. All you need to do is think … Read more
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that Google was testing algorithms that … Read more
Wikipedia founder, Jimmy Wales, spoke last week in Gateshead as part of a BBC Radio 3 lecture series. The man behind the world’s most popular encyclopaedia was keen to point out that he was not really an Internet guru, rather he was someone who simply had a vision of making knowledge freely available. Yet, compared … Read more
Google is a fine company – let’s get that straight at the beginning. They provide you and me with plenty of useful services. Even if you only use their search engine, can you imagine life without? We all depend on Google to a smaller or larger extent. And as a business, they are not doing … Read more
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search results to make sure that … Read more
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously couldn’t care less will tune-in … Read more
This video demonstrates that by using search facilities effectively you can learn completely new skills that can earn you $1m. Few of us actually use search engines effectively. We simply type in a word or two and hit enter. But with the intelligent use of search facilities much more is possible, as this video shows.
