Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.
Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.
Vast amounts of social media are not social, but automated messages. How much automation is too much?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Infographic showing how to turn Twitter followers into repeat customers
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
Social media trends are likely to be even more dynamic and expected to change the way social media is being used by businesses
Once you decide to create or enhance your Twitter presence, there are several easy steps to personalise your Twitter feed and bring more business to your door.
A guide to the best social media tools for business
Infographic showing the Top 10 social media tools for business
Infographic Showing Social Media Customer Service Trends
Infographic showing how to turn Twitter followers into loyal customers
Infographic showing 115 facts you never knew about social media
By Lilach Bullock Are you using social media marketing to promote your business online? Sometimes, it’s not just about what you’re posting, but what tool you’re using. A good social media management tool can help you get better results from your marketing, at a much faster rate. In this post, … Read more
Infographic showing The Best 5 Social Media Management Tools of 2016
By creating and sharing great content, finding what works best for you and engaging with users, you will find that more of your target audience becomes aware of you
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage.