Close-up of a female touching the screen of a tablet computer

Touch screens change behaviour

The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.

Confusing Road Signs

Is a website attractive if it is more like others?

With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from …

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