Archive | Internet Marketing Articles
Official Google information: what to expect from Google in the coming months
Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?
1. There will be more Penguin updates
Google is going to launch the next generation of the Penguin algorithm within the next few weeks. The Penguin 2.0 update will go deeper than the first Penguin version and it will affect a lot more sites.
The Penguin update targets websites that use spam tools to create backlinks. If you’re using tools that automatically create backlinks to your site, stop using them now. If any tool that you use contains the words “nuke”, “dominator” or “brute force” then it’s likely that your website will be affected by the next Penguin update.
2. Google does not like advertorials
Some websites use advertorials to get more backlinks. Matt Cutts said that non-nofollow links from these advertorials violate Google’s webmaster guidelines. If you purchase advertorials just to get backlinks, this might have a negative influence on your Google rankings.
3. Google will take a closer look at spammy queries
Some search queries such as ‘pay day loans’ tend to attract more spam than other queries. Google’s search spam team will take a closer look at these queries.
4. Link networks might get in trouble
Matt Cutts said that Google is going to go “more upstream” to make sure that some kind of links become less attractive. This probably affects link networks. Google has penalized several link networks in the past.
5. Google is going to analyze backlinks better
Matt Cutts also said that Google is in the early stages of a much more sophisticated link analysis software that will understand backlinks much better. That probably means that the influence of forum profile links might become even lower while the value of editorial links increases.
6. Better handling of hacked sites
Google is working on a better system to detect hacked sites. The new system should be available later this year. Google also wants to improve webmaster communication about hacked sites.
7. Authority websites will get a ranking boost
Google plans to give websites that are an authority in their category a ranking boost. For example, if your website is an authority in the medical space, Google plans to show your website above websites that are not as authoritative as your site.
8. The Panda update becomes less strict
Matt Cutts said that many of the websites that were affected by the Panda update were border cases. Google is looking at other quality metrics that enables them to make sure that these websites aren’t impacted by the Panda algorithm. The Panda algorithm targets websites with low-quality content.
9. Less domain clusters
Matt Cutts said that the number of same domain clusters on Google’s first result page should lessen this year. Google wants to make the results on page one more diverse. The second result page might contain more domain clusters.
What does this mean for your website?
At the end of the video, Matt Cutts explains that Google wants to reduce the number of webmasters who use black-hat spam techniques. Smaller businesses that use white-hat SEO methods should rank better.
If you want to make sure that your website rankings are safe, avoid spammy SEO methods at all costs. You can get short-term results with black-hat SEO tools but your website will be penalized as soon as Googles detects the spam.
If you want to get results that last, use white-hat SEO methods that play by the rules. White-hat SEO requires more work than spam techniques but it leads to much better results that last. If you use safe SEO methods to promote your websites, you don’t have to worry about Google updates.
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Article by Axandra SEO software
Why linking to other websites can help your Google rankings
Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.
The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google’s search result pages.

What are long clicks?
If a user clicks on a result and remains on the found website for a longer time, it’s a long click. A short click occurs if a user clicks on a result and quickly returns to the search results page to click on another page.
Long clicks are an indicator for good search results. Short clicks indicate that the user was not satisfied with the found web page.
How to get long clicks
If you make sure that your website visitors do not return to the search results, your web page will count as a good page in Google’s search results. You can make sure that your website visitors don’t go back to Google by doing the following:
1. Offer your website visitors exactly what they want
The more targeted the keywords that you use for your search engine optimization campaign, the more likely it is that visitors that find your website through a keyword search will find what they are looking for on your website.
If you offer the solution to the query of the website visitor, the visitor won’t go back to Google. The keyword tools in SEOprofiler help you to find the best keywords for your website. To make sure that your web pages have a high conversion rate, read this.
2. Link to related websites
By linking to other websites, you can create more long clicks for your website. If your website visitors don’t find what they are looking for on your website, they can click the links to other websites that offer further information about a particular topic.
Linking to other websites is not a sign of bad web page content. Links to other websites also won’t drive visitors away. Sooner or later, users will leave your website anyway. They can go back to Google, or they can click one of your links to other sites.
Of course, you shouldn’t link to random websites. Link to other websites that help to satisfy the user’s query. Doing this will help you to get more long clicks and your website will earn more backlinks. Both will have a positive impact on the Google rankings of your website.
Optimize your web pages for Google
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Article by Axandra SEO software
Making Your Content Shareable
Have you distributed your business article efficiently to get better attention and traffic? If not, then you need to harness the capability power of social mediums as well as social networking websites to quickly get your article seen and shared. With millions and millions of users and instant sharing options, it has become important to spread your article for comprehensive visibility. This practice also fosters your content marketing initiatives and help customers to understand what you are giving to them. Making complete use of article distribution websites, content marketing sites and social networking sites brings total exposure to your business and attracts traffic also.
More and more people and especially customers will read your article and become aware through aggressive article marketing techniques. Today, content marketing is the best way to take your words out. You can find the right audience for your content so that they can take buying decisions easily and prudently. However, finding right audience through social networking websites is easy and convenient. You can simply govern, manage, integrate and publish your content for the targeted audiences through social media marketing.
Customers can easily discover your content and become aware of the business facts, product information and other vital information that you want to spread. Today, content marketing is becoming customer-centric and content typically focuses on the demands and needs of the customers. Content administered by the businesses is aimed to educate customers and prospects. In fact, it covers product/service features as well as benefits.
Effective content marketing is all about informing prospective buyers. In practical terms, relevant and engaging articles or content facilitate results. Customers also effectively reach the articles through various means and get benefitted. Clear, insightful, and solution-providing content is what customers look for. This is the reason business marketers target problems and their solutions in their interactive content pieces. They architect content in the most distinguished fashion
Business marketers concentrate on knowledge management and focus on optimizing their content in order to promote their product or services. This will help them to reach the intended audience as well as influence them. Online article distribution websites are the effective ways to build your business strong and competitive. When combined with other proven tools or channels, the result can be unprecedented.
Today, modern article distribution channels are amplifying the reach of content and help in building stronger ROI. In fact, they are the real transformers that are ultimately driving business results. These websites allow your content to impact customers and make them fully aware. In a unified manner, they distribute your articles, content, whitepapers, case studies, research reports and other documents to the widest media outlets. So, creating creative, compelling and innovative is important, but making it shareable is equally important for better business outcomes. It eventually nurtures customers and consistently engages them.
About the Author
Easy Articles is an article submission website to submit business articles at free of cost. Easy Articles also provides free articles distribution services
Writing Press Releases that Audience Love
By Alex Smith
Despite all of the advances in the marketing and promotional techniques, there are still many businesses that are failing to touch their customers. Nearly, half of their content pieces, articles, and press releases reach their destined audiences. Dollops of dollars are spent on their distribution and marketing, but still the content hangs nowhere. Nobody loves this, but what to do? However, it is possible to transform the existing techniques to bring a dramatic change.
Take your press release, if you are marketing your company’s press release, then you have to act smartly and try to distribute it to the widest possible media outlets so that it stands out and give first rate impression to the readers. For this, you need to develop precise and fact-based release for your audience. Lengthy and exhaustive press releases are the thing of past. Even, journalists like precise and factual content. So, all you need to do is initiate with a striking headline, which can attract fast attention of the audiences. It is the first thing that flashes on the media outlets that inspires people to read.
If the readers are hooked by your news release headline, they will definitely continue reading your news content. Now, it is your story that will bind them and encourage them to visit your company’s website. However, one thing is for sure, in order to capture the vibes, you need to write simple language and simple sentences that are easy to interpret. If you can, you must add facts, figures, and figurative information so that readers can understand by their own. It also makes your press release more interesting and specific.
Most of the business marketers, fail to draft their news releases in an effective manner and lose their audiences. If you want an effective news release for your company, then you need to hire an internet marketing company offering well-managed, keyword-centric, sensible and professional press release writing and press release distribution services. Top internet marketing companies develop exceptional news releases that strike the psyche of readers and enable them to click your website’s link. Professional written and well-designed news releases will bring immense traffic to the website and enhance its sales.
About the Author
Alex Smith is editor in Easy Press Release. Easy Press Release provides you press release writing services and distribution services to increase you