Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?
1. There will be more Penguin updates
Google is going to launch the next generation of the Penguin algorithm within the next few weeks. The Penguin 2.0 update will go deeper than the first Penguin version and it will affect a lot more sites.
The Penguin update targets websites that use spam tools to create backlinks. If you’re using tools that automatically create backlinks to your site, stop using them now. If any tool that you use contains the words “nuke”, “dominator” or “brute force” then it’s likely that your website will be affected by the next Penguin update.
2. Google does not like advertorials
Some websites use advertorials to get more backlinks. Matt Cutts said that non-nofollow links from these advertorials violate Google’s webmaster guidelines. If you purchase advertorials just to get backlinks, this might have a negative influence on your Google rankings.
3. Google will take a closer look at spammy queries
Some search queries such as ‘pay day loans’ tend to attract more spam than other queries. Google’s search spam team will take a closer look at these queries.
4. Link networks might get in trouble
Matt Cutts said that Google is going to go “more upstream” to make sure that some kind of links become less attractive. This probably affects link networks. Google has penalized several link networks in the past.
5. Google is going to analyze backlinks better
Matt Cutts also said that Google is in the early stages of a much more sophisticated link analysis software that will understand backlinks much better. That probably means that the influence of forum profile links might become even lower while the value of editorial links increases.
6. Better handling of hacked sites
Google is working on a better system to detect hacked sites. The new system should be available later this year. Google also wants to improve webmaster communication about hacked sites.
7. Authority websites will get a ranking boost
Google plans to give websites that are an authority in their category a ranking boost. For example, if your website is an authority in the medical space, Google plans to show your website above websites that are not as authoritative as your site.
8. The Panda update becomes less strict
Matt Cutts said that many of the websites that were affected by the Panda update were border cases. Google is looking at other quality metrics that enables them to make sure that these websites aren’t impacted by the Panda algorithm. The Panda algorithm targets websites with low-quality content.
9. Less domain clusters
Matt Cutts said that the number of same domain clusters on Google’s first result page should lessen this year. Google wants to make the results on page one more diverse. The second result page might contain more domain clusters.
What does this mean for your website?
At the end of the video, Matt Cutts explains that Google wants to reduce the number of webmasters who use black-hat spam techniques. Smaller businesses that use white-hat SEO methods should rank better.
If you want to make sure that your website rankings are safe, avoid spammy SEO methods at all costs. You can get short-term results with black-hat SEO tools but your website will be penalized as soon as Googles detects the spam.
If you want to get results that last, use white-hat SEO methods that play by the rules. White-hat SEO requires more work than spam techniques but it leads to much better results that last. If you use safe SEO methods to promote your websites, you don’t have to worry about Google updates.
SEOprofiler is a sophisticated SEO tool that uses only safe white-hat SEO methods. SEOprofiler helps you to get your website on the first result page. If you haven’t done it yet, create your SEOprofiler account now. You can either create a free demo account, or you can get the full, unlimited version for just $1 (this special offer is available once per customer):
Article by Axandra SEO software
Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.
The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google’s search result pages.
What are long clicks?
If a user clicks on a result and remains on the found website for a longer time, it’s a long click. A short click occurs if a user clicks on a result and quickly returns to the search results page to click on another page.
Long clicks are an indicator for good search results. Short clicks indicate that the user was not satisfied with the found web page.
How to get long clicks
If you make sure that your website visitors do not return to the search results, your web page will count as a good page in Google’s search results. You can make sure that your website visitors don’t go back to Google by doing the following:
1. Offer your website visitors exactly what they want
The more targeted the keywords that you use for your search engine optimization campaign, the more likely it is that visitors that find your website through a keyword search will find what they are looking for on your website.
If you offer the solution to the query of the website visitor, the visitor won’t go back to Google. The keyword tools in SEOprofiler help you to find the best keywords for your website. To make sure that your web pages have a high conversion rate, read this.
2. Link to related websites
By linking to other websites, you can create more long clicks for your website. If your website visitors don’t find what they are looking for on your website, they can click the links to other websites that offer further information about a particular topic.
Linking to other websites is not a sign of bad web page content. Links to other websites also won’t drive visitors away. Sooner or later, users will leave your website anyway. They can go back to Google, or they can click one of your links to other sites.
Of course, you shouldn’t link to random websites. Link to other websites that help to satisfy the user’s query. Doing this will help you to get more long clicks and your website will earn more backlinks. Both will have a positive impact on the Google rankings of your website.
Optimize your web pages for Google
The search engine optimization tools in SEOprofiler help you to optimize your web pages so that they get high rankings on Google. You get all the tools that you need to get high rankings, more customers, and more sales.
Article by Axandra SEO software
Have you distributed your business article efficiently to get better attention and traffic? If not, then you need to harness the capability power of social mediums as well as social networking websites to quickly get your article seen and shared. With millions and millions of users and instant sharing options, it has become important to spread your article for comprehensive visibility. This practice also fosters your content marketing initiatives and help customers to understand what you are giving to them. Making complete use of article distribution websites, content marketing sites and social networking sites brings total exposure to your business and attracts traffic also.
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About the Author
Easy Articles is an article submission website to submit business articles at free of cost. Easy Articles also provides free articles distribution services
By Alex Smith
Despite all of the advances in the marketing and promotional techniques, there are still many businesses that are failing to touch their customers. Nearly, half of their content pieces, articles, and press releases reach their destined audiences. Dollops of dollars are spent on their distribution and marketing, but still the content hangs nowhere. Nobody loves this, but what to do? However, it is possible to transform the existing techniques to bring a dramatic change.
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About the Author
Alex Smith is editor in Easy Press Release. Easy Press Release provides you press release writing services and distribution services to increase you