This site is dedicated to helping you understand online behaviour by providing you with blog posts, articles, news items, multimedia and downloads on web psychology

Archive | Web Design

Five psychology tips for web design

Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.

Make your website feel like home

Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.

Should you avoid colour on a sales website?

If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be asking your potential customers “do […]

You only need an average website

Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.

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