This site is dedicated to helping you understand online behaviour by providing you with blog posts, articles, news items, multimedia and downloads on web psychology

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Is “big data” too big?

The Internet is enabling companies to produce vast amounts of data. But is it too much for our brains to cope with?

Are you too old for the Internet?

Older people get more distracted and understand less as a result. They need ways of reducing online distractions.

Is your website actually useful to people?

Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.

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