For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in his new book, Pre-suasion. Essentially, […]
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
The EU has achieved several things for the Internet and put in place several barriers too.
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.
Twitter prediction that UK will vote to leave the EU could be surprisingly accurate.
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
Unfriending on Facebook is unlikely if the person is popular. Even if they post negative and abusive things, popularity outweighs negativity.
Research shows that there are two steps you need to take to persuade people of your point of view online
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.