Writing blog posts is an essential component of online marketing. But what is the best time of day to write a post?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
A major survey has revealed that USAA tops the online customer experience league. But why?
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
The success of the Daily Mail website provides some lessons for bloggers.
With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from the competition. Looking different is […]
Use of social media mirrors your real world relationships. So if you want to be successful with a network, mix with more people who use it.
Regular content is required for websites, but how can you produce great content consistently? Here’s how.
You can increase your online sales with five simple steps that focus on customer convenience and the ability to provide them with something they want in the way they want it.
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
Visualisation rather than visuals appear to work better if you want people to focus on something
Getting the right email subject line is essential to increase open rates. But what is the quickest way of writing great subjects?
Modern website design is working against our brains
A poor business rather than bad social media practices might be why many companies cannot get more Twitter followers