People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
Unfriending on Facebook is unlikely if the person is popular. Even if they post negative and abusive things, popularity outweighs negativity.
Research shows that there are two steps you need to take to persuade people of your point of view online
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
Government scientists discover how to go about Applying Prior Recall Inside Lobes making fools out of all of us
There is one app you should use more than any other. But which one is it? The result might surprise you.
Sharing items might not be such a good idea after all. It seems we do not understand what we are actually sharing.
Global finances are so tied up with the Internet it is our online behaviour that is causing economic chaos
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Post-traumatic stress disorder (PTSD) has been linked to the use of social networks. Can your online activity actually cause you social media stress?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
Five of the best books on email marketing to help you ensure that you make the most of this excellent opportunity for profits.
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Your social media activity merely reinforces your own ideas and thinking. So, for businesses, that actually means social media is tough. Really tough.
How to save time with content marketing so you can produce more content in less time. Five easy steps.
Smartphone usage can cause psychological issues. Student study shows risks to academic performance from smartphone usage.