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Tag Archives | psychology

Ben Cohen in The Sun newspaper

You too could be like Ben Cohen

Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.

Influence is power concept

Finally, Robert Cialdini agrees with Graham Jones….!

For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in his new book, Pre-suasion. Essentially, […]

Close-up of a female touching the screen of a tablet computer

Touch screens change behaviour

The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.

How to win an argument online

Research shows that there are two steps you need to take to persuade people of your point of view online

Finding the right colour for your brand

The colour that you choose to represent your business will have a massive impact on how people perceive your brand. Here’s how it works.