Man looing forward

Do you look to the future too much?

It has been a strange week in the UK world of politics. A blast from the past – the former Prime Minister, David Cameron – was brought back into government as, apparently, he represents the future. If you caught the news, you could have been forgiven for thinking that they …

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Decision making

Do you make really good decisions quickly and easily?

Over the past few days, the British Prime Minister, Rishi Sunak, has had to make a decision. Should he dismiss his Home Secretary, Suella Braverman, for straying outside her Government role? Or should he keep her in her post? Over several days, he was given “advice” from various politicians and …

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Mental Health Concept

Is your company really getting to grips with mental health?

In the UK, Huw Edwards, the BBC News anchor, has been at the centre of flabbergasting accusations dominating the news this week. For my American readers, he’s the equivalent of Peter Jennings or Walter Cronkite – someone who the viewers trust. Huw is currently in hospital suffering from a mental …

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Road sign saying "Mindfulness"

Will mindfulness help your online business?

Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.

Sensory gratification marketing is easy with real products

How to make the most of sensory gratification marketing on your website

Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.