Why walking will improve your online business
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
psychology
The psychology of social media – Social Media Warriors Podcast
In this wide-ranging interview, Philip Calvert, the presenter of the “Social Media Warriors” podcast, looks at web psychology with Graham Jones, Internet Psychologist
Has digital delivery had its day?
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Your website can learn from the Top 10 sites in the world
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
E-Commerce: How to Increase Conversions Using Psychology
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Brain scans reveal what makes a video advert most effective
Brain scan study shows what makes people more likely to click following a TV advert
How good are you at searching? Not as good as you think…!
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Blue Monday…? The answer? Give up the Internet…!
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Less family time and more stress as workloads soar in UK offices
Family time and holidays take a hit as workers forced to put in extra hours