Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Tag Archives | psychology
Brain scan study shows what makes people more likely to click following a TV advert
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Infographic showing how to be more happy
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Family time and holidays take a hit as workers forced to put in extra hours
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in his new book, Pre-suasion. Essentially, […]
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
Research shows that there are two steps you need to take to persuade people of your point of view online
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?