Should you target your website at trackers, hunters or explorers?
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
psychology
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Will mindfulness help your online business?
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
How to make the most of sensory gratification marketing on your website
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Excessive video gaming is a mental disorder and that could affect business
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
Do you know your ABC from your LBC? You should
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Social media is harmful to your children
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
Why walking will improve your online business
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
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Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers.
The psychology of social media – Social Media Warriors Podcast
In this wide-ranging interview, Philip Calvert, the presenter of the “Social Media Warriors” podcast, looks at web psychology with Graham Jones, Internet Psychologist
Has digital delivery had its day?
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Is Facebook addiction affecting our minds?
Infographic asking is Facebook addiction affecting our minds?
Your website can learn from the Top 10 sites in the world
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
E-Commerce: How to Increase Conversions Using Psychology
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Brain scans reveal what makes a video advert most effective
Brain scan study shows what makes people more likely to click following a TV advert
How good are you at searching? Not as good as you think…!
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
