Google has just published it’s list of the most searched terms for 2006. Seven out of the top ten are for user-generated sites. That tells us that most people are searching for sites where they can contribute – not just read. Your web site users want to take part – let them….! (By the way you can add your comments below….!)
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.