Just been interviewed by online news distributor Adfero on the impact of design in e-commerce. Article should be available next week.
Online Business
When did you last paint your garden fence?
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
