How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
Graham Jones
More confusion for Internet users thanks to Microsoft Teams
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
Talk Radio Europe
Interviewed on the drivetime show on Talk Radio Europe about how people shop online
What does the Trump presidency mean for the Internet?
Donald J. Trump will change the Internet as well as America. His presidency could mean changes in the way people behave online.
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
The Times
Just been interviewed by The Times for an article about human interaction with artificial intelligence.
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Understanding Buyer Behaviour
Excerpts from talks by Graham Jones, LinkedIn and Sage about online buyer behaviour
The Times
Interviewed by The Times for an article about the current craze for people dressing as clowns
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Google shows it still has to grow up on its 18th Birthday
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.