Google shows it still has to grow up on its 18th Birthday
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
Graham Jones
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
The Sunday Post
Interview by The Sunday Post in Dundee for an article about the popularity of YouTubers and the Marina Joyce “incident”.
Employers need to consider health and safety of emails
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Attracting the right people is more important than your website features if you want things shared
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Visibility Marketing
The book has plenty of examples and stories as well as exercises. It will stimulate you to reconsider your business marketing and help you manage the process within your company.
Making your online products seem tangible will raise sales
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
What has the EU done for the Internet? Remain or Leave?
The EU has achieved several things for the Internet and put in place several barriers too.
BBC Hereford and Worcester
Just been on the breakfast show talking about “the Choking Game”
Why you need to behave like a teenage boy online
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.