Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Internet Psychologist
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
With Automatic Email you can save time and achieve things much more easily
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Interviewed for an article about the psychology of writing emails.
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Infographic on how to re-use content on the Internet in different ways
The Workshop Book is an excellent and practical guide for designing and running successful workshops.
Infographic showing the Top 10 social media tools for business
Almost 4 out of every ten people are checking personal email up to 15 times a day – that’s on top of work email. Obsession with email is ruining work.
Interviewed by PA for an article on the psychology of Twitter abuse.
Interviewed for a programme on Internet trolling.