Does business use of social media do more harm than good?
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
Graham Jones
Brits Prefer Handwritten Notes from Loved Ones Over Emails
New research reveals true extent of the demise of handwritten correspondence in the 21st century; tech generation set to revive flagging penmanship skills
How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
How to make your email automatic
With Automatic Email you can save time and achieve things much more easily
Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Daily Mail
Interviewed for an article about the psychology of writing emails.
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
How to get the most out of your content
Infographic on how to re-use content on the Internet in different ways
The Workshop Book
The Workshop Book is an excellent and practical guide for designing and running successful workshops.
Top 10 Social Media Tools – Infographic
Infographic showing the Top 10 social media tools for business