How to sell more online – use the phone…!
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Graham Jones
How distracting is the Internet for you?
There might not be a connection between these two things, but productivity in the UK is lower than most other top economies, AND the UK is the part of the world with one of the greatest amounts of Internet activity per head. Indeed, since we have started using the Internet …
Should you use decoy pricing?
No doubt you have visited a website where there is a three-panel pricing grid, like the one above. You find them, for instance, on web hosting company sites where the firm offers three levels of service, each with different features. You can also find these price panels on membership sites …
Online advertisers are failing to make the most of mobile
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
How often should you post on social media?
There are two types of social media these days. One is actually “social”, which is Facebook. It is where people chat to each other and be social. Usage statistics show that the amount of social activity happening on Facebook dwarfs what is going on with all the other supposedly “social …
Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
Are newsletters a waste of time?
You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is …
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Is your phone affecting your work?
This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even …
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Are you producing the right content?
Your website – indeed your whole media presence, including social media – depends upon “content”. This will include articles, blog posts, images, videos, podcasts, infographics, slideshows and polls, to name just a few. If you write a blog post just once a week, your words will be amongst the 15m …
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
How human is your business?
The past few month have not been the best in Britain, have they? We’ve had terrorist attacks, an indecisive election exposing significant divisions in our society, and now the dreadful Grenfell Tower fire. Yet amongst all the problems, one thing has shone through. Whether it was in Manchester, or Borough …
How to be an email superstar
Thank you for opening this email; I appreciate it. I know that this is just one of hundreds of emails you will receive today and so I am grateful that you chose to open mine. Typically, each of us now receives 300 emails per day. The average office worker is …