Are you selling quickly enough?

The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a...

Should you turn up the brightness?

The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I...

Do your customers trust you?

In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are...

How many customers do you reject?

Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years....

Do you really need to be “number one”?

The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and...

Is it time to stop using Facebook?

On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the...

Has the “smart content” bug bitten you yet?

The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions...

That Was The Year That Wasn’t

When I was small, there was a TV programme called “That Was The Week That Was“. It was the first satirical programme on TV and set the ball rolling for later series such as “Not the Nine O’Clock News” and “Have I Got News for...

How much will you spend on Christmas Day?

On Christmas Day, shortly after the presents are unwrapped and the chef for the day goes into the kitchen to start boiling the sprouts, the Internet will burst into life. For the past few Christmases, online activity in the UK has peaked between 10am and 6pm....

Are you making the most of links?

The other day I received an email asking me for a “link swap”. The person who sent the email lavished me with praise about my website before saying they’d love to have a link on such a site. If I gave them a link, they promised me they’d return...

When you should post on social media?

The other day during a consultancy session with a food industry client one of the directors asked a fairly common question that I get asked a lot. When is the best time to post things on social media? The glib answer is, “when your contacts are using the networks”....

Is your writing blocked?

How much time do you spend each day staring at a blank screen wondering what to type? Much more than you think is the answer. Years ago, “Writer’s Block” used to be the preserve of fiction authors who suddenly found their typing dried up. Unable to...

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