Your visitors want a deeply personalised website just for them
A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
Graham Jones
How do people make the positive decision to buy from your website?
The decision to buy is made in an instant. But you want that decision to go in your favour. How can you achieve that?
Is the Internet stressing you out?
Is the Internet stressing you out? It is causing a large amount of stress. In Stress Awareness Month it is important to re-evaluate your use of the Internet so you can reduce your stress levels.
Email to be banned in UK after Brexit: EXCLUSIVE REPORT
Email will be banned in the UK after Brexit has happened following a discovery about severe psychological effects that this form of communication has.
Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Social media disrupts your idea of time:
5 quick ways you can be more productive
Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
5 easy steps to greater personal productivity when using the Internet
Personal productivity is at an all-time low. We are doing less, whilst being more active. The way we use the Internet is the problem. Here are 5 steps to solve the issue of online productivity.
What a year it was for the online world in 2018: a review of the Internet year
What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
Yet more evidence that your mobile phone is bad for your mental health
Mobile phone usage is associated with lower well-being and mindfulness
Once upon a time, people stayed longer on websites. Here’s why…
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Should you target your website at trackers, hunters or explorers?
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.